Hasselblad 500C 'The System' With Astronaut Accessory Instead of an exposed lug

Instead of an exposed lug design

they virtually set the stage for what became the hottest item on wrist in the late 1970s and early 1980s

When this watch was released in the United States

a Reference PAM00960 a part of the 'Submersible' collection

but we can’t think of many that have seen the summit of Everest since the days of Sir Edmund Hillary and Tenzing Norway

Hasselblad 500C 'The System' With Astronaut Accessory Instead of an exposed lugThe System In 1841, Fritz Wiktor Hasselblad established his namesake trading company in Gothenburg, Sweden. When a fledgling interest in the then nascent photography industry inspired him to begin a photographic division, he surely could never have envisioned that his cameras would one day be used to photograph the first men walking on the Moon. In fact this advertisement, produced in 1966, might not have been able to predict such a feat, either.